Run club crew in matching black tees racing along the Hong Kong waterfront — Social Goods Modern Bakery community partnership.

shelter athletics x saucony

The SHELTER Athletics crew went for a 10k run in their Saucony drip and made a well‑deserved stop at Social Goods to refuel with our fresh bakes. Carbs definitely taste better after breaking a sweat.

Run club members post-race at Social Goods Modern Bakery Central with Saucony branded merchandise on display.
Branded edible-print maritozzi created for a Saucony activation at Social Goods Modern Bakery Central.
Hong Kong run club members refuelling with Social Goods croissants at a post-race break station.
Saucony Azura run launch with brand ambassador at Social Goods Modern Bakery Central, Hong Kong.
Crowd outside Social Goods Modern Bakery on Pottinger Street, Central Hong Kong, under the burnt-orange awning.
Run club members refuelling outside Social Goods Modern Bakery Central after a Hong Kong morning run.