Social Goods Modern Bakery| Central Hong Kong

Social Goods Modern Bakery interior — pastry and bread display case at our Central Hong Kong cafe on Wellington Street.

8am-7pm daily

LG, Sun Lee Building, 43 Wellington Street,
Central, Hong KOng (Entrance from Pottinger Street)

Modern Bakery & Café concept

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Cinammon Bun pastry with cream and toasted nuts from Social Goods Modern Bakery, Central Hong Kong.

Stack of Eggies — the signature egg-shaped pastry from Social Goods Modern Bakery in Central Hong Kong.

Mille Feuille croissant pastry from Social Goods Modern Bakery, Central Hong Kong.

Apple tart with gold leaf — a signature French-inspired pastry from Social Goods Modern Bakery, Central Hong Kong.

Pistachio tart from Social Goods Modern Bakery in Central Hong Kong.

What’s new

social goods x gelato messina

Available 21 July–3 August only, our pastry craft meets their gelato mastery in a pair of limited-edition flavours — each one a familiar bake, reimagined cold, creamy, and unforgettable.

Find them exclusively at Gelato Messina, 37 Pottinger St, Central, just a few steps from Social Goods.

a nostalgic summer

Classic Hong Kong bakery staples, reimagined through French pastry techniques — an interplay of flavours and textures that makes summer a rediscovery of the senses.

available daily until 31 july.

Christophe Younes and the owner of the Social Manners workshop, Social Goods' modern merch line launching from Central Hong Kong.

social manners merch drop

Right outside our doors, Mr. Manners has been mending the neighbourhood's shoes since 1983. We've teamed up with him on a series of merch drops that celebrate craft, care, and making things last.