a nostalgic summer

Social Goods brand styling — blue and white porcelain with pastries and chopsticks, Modern Bakery editorial.
Char Siu Danish Tart plated with toasted nuts on blue-rimmed porcelain — Social Goods Modern Bakery editorial.

Honing in on nostalgia, classic Hong Kong-style bakery staples are reinterpreted through French pastry techniques, bringing forth an interplay of flavours and textures. Summer, indeed, becomes a rediscovery of heightened senses and new memories.

hong kong milk tea sago eggie
peanut butter condensed milk tart
char siu danish
salted egg yolk & xo sauce sourdough

Peanut Butter Condensed Milk Tart on blue-rimmed porcelain — Social Goods Modern Bakery editorial.
Two Classic Sourdough loaves with golden crusts on a dark reflective surface — Social Goods Modern Bakery editorial.

available now until the end of july.